I’m the kind of person who thrives on new things. In my personal life I embrace new environments by traveling to unknown parts of the world and meeting new people. In my work I use it to help clients take the next step in innovating their business.
I have a strong passion for digital innovation and always want to be the first to put it into practice. For the past years I have helped many known clients achieve growth by including and optimising digital channels in their marketing strategy. My strength has been to rapidly transform their business questions into creative digital solutions.
Data has been the common thread in my work. I’m a result driven person who believes measurable insights are a critical component for every campaign. Either in my personal life when I’m running a race, or in my line of work when running a campaign - I always want to know the result. It's a valuable motivator for me and my decisions.
I use my blog to share new ideas and thoughts about related topics both in marketing and analytics.
(This is a personal blog, everything I write and share here are thoughts of my own.)