Analytics rock stars: Roll with the pros to rock your analysis:
The first breakout session at the EMEA Summit I attended was about tips and tricks for working with Adobe Analytics & Discover. Brent Dykes who led the session, started with breaking up the analytics profession into two different areas. There’s ‘Setup-land’ which focuses on translating business goals to analytics requirements, tagging the website and building reports. The other area he defined was ‘Action-land’, this is where you focus on the optimizing – which is usually the fun part, getting value from your insights.
So the session initially started with some really basic tips on using Sitecatalyst,
Yesterday I wrote about tracking error pages with Google Analytics _trackEvent. I suggested _trackEvent over _trackPageview for it has the ability to add different dimensions to the event and you wouldn’t want 404 pages to increase your pageview count. Tim (Leighton-Boyce) pointed out that a 404 is part of the visitor session, you should be able to track if people bounce on 404 or click through on suggested links or perhaps even use a search box. A very fair point and I stand corrected. I would definitely add the _trackPageview line to the GA tracking
Error pages we know as 400, 401, 403, 404, 500 are a real pain for every internet user. Sometimes they can be entertaining (mint, Blue Fountain Media and William Csete) but usually they just look plain awful or don’t even exist. A good 404 page is essential and should always help your visitor get back on track in the website navigation. This can be done by adding suggested pages, site navigation, search boxes and other elemtents, but evidently users will always be bothered because the page never returns what they are looking for. From a Search Engine Optimization (SEO)