3 Key Questions Launching a Digital Initiative

Working in a large corporation puts things in perspective in terms of processes, procedures and governance. Where are the days of working in ‘startup-mode’, doing cool things on the fly at the cusp of agility? I like to compare it with my love for flying and aviation. Would I have made some different choices before going to study, I might have blogged about a crosswind approach at the runway of Madeira.

Former aspirations aside, the startup/lean way of realising an initiative is something I like to compare with flying a light sport aircraft, being easily …

Digital Natives and Traditional Marketing Working Together

I doubt I have to brief you on the disrupting changes that have not only affect most company’s business models, but their marketing strategy as well. Digital has become a key priority for all top consultancy firms and I had the opportunity to help some of my clients discover its power.

Being as disruptive as it is, there is a fair share of change management involved as well. Managers and employees are forced to shift their way of thinking, away from traditional marketing activities. …