Traveling will make you a better marketeer

There are different kinds of holidays and trips. There’s the all-inclusive Bahamas holiday where you travel to a nice sunny place and get some peace and quiet in an all inclusive beach resort. These holidays can be perfect to relieve stress and get away from the hectic world we work and live in.

Then there is also the kind of holiday where you grab a backpack and travel to a faraway part of the world. About one year ago I took the plunge and booked a return ticket to Asia to start a solo backpacking adventure. Probably the best decision I had made in quite a while. It brought me …

My Thesis won the Hanze Innovation Award 2011

Student communication studies Ralph van der Pauw received the Hanze Innovation Award this Wednesday afternoon. He received the prize for his dissertation on the effective use of social networks by organizations. Van der Pauw performed his research at Capgemini and developed a method for companies to measure if their use of social networks is effective. (Dagblad van het Noorden, 2011)

In February this year I started as a graduate intern at Capgemini. Together with Remko, Erwin and Rick we started looking for the possibilities of a dissertation with a challenging research question on …

Top 10 Twitter influencers in Search and Social for 2010

Once again we are leaving an interesting tech year behind us. Facebook rose up as a competitor of the large tech companies like Google, Microsoft and Apple and we’ve seen a great increase in competition between these big four organizations. Social and Search started to integrate this year creating great expectations for 2011. Below you’ll find my personal top10 of the most interesting Search and Social professionals on twitter in …