Four areas to focus on in Digital Marketing for 2014

We’re heading towards Christmas, which is (for most) people associated with joyful memories of snow, presents, family diners and eggnog. Unfortunately not for marketers, for us it’s all about the Q4 activities. Think of campaigns to reach End-of-Year targets, optimizations for Christmas shopping and finalizing the campaign plan for next year. While it’s a busy period I will try to offer some support in looking at digital marketing for 2014 as to what I expect will be the areas to focus …

My Thesis won the Hanze Innovation Award 2011

Student communication studies Ralph van der Pauw received the Hanze Innovation Award this Wednesday afternoon. He received the prize for his dissertation on the effective use of social networks by organizations. Van der Pauw performed his research at Capgemini and developed a method for companies to measure if their use of social networks is effective. (Dagblad van het Noorden, 2011)

In February this year I started as a graduate intern at Capgemini. Together with Remko, Erwin and Rick we started looking for the possibilities of a dissertation with a challenging research question on …

What has Ralph been working on at Capgemini?

So there has been this awful silence wondering around on my website. I would call it a traditional blog-thesis collision. (Ex-) students know that when you are writing your thesis, it’s difficult to motivate yourself to write even more in the few free hours you get to have. Fortunately my passion for this thesis got the bigger hand of me and forced me to explain what I’ve exactly been doing.

Most of you probably heard I started my graduation internship at Capgemini in February this year. It has been an amazing company this far and continuos to do so every day. The …

Paper on E-mail security and privacy

During my exchange study I wrote a paper on E-mail security and its privacy issues. It discusses the way the e-mail protocols are used, where the threats and vulnerabilities lie and how to increase your security risk. E-mail has become a way of communincating which we adopted into are lifes. But there are still several flaws which the common user does not know of and several of them can easily be avoided. Any comments on the paper are …