SEO, You’ll Feel the Pain Afterwards

Last week I wrote a dutch blogpost regarding the implementation of SEO in a project. I promised several English colleagues to make the content available in English on my own blog.

The decision has been made: a new website is being launched! The new website is either replacing an existing website or built from scratch for a new domain. Either way both projects share similarities during the process and have the same goal: Go Live. When the new website is finally operating bug-free, the serenity seems to be reinstated. Unfortunately not for long. As soon as the organization starts …

Google Rich Snippets, Every Blogger must have ‘m

Not to long ago I wrote a short piece on the importance of a Google+ Marketing Strategy. We’ve seen Google trying to boost the use of their social network by using their Monopoly in search, forcing SEO’s to embrace Google+. Rich Snippets are another step in some-what forcing the social network upon search engine marketers. First off, Rich Snippets are definitely NOT new. Remember those yellow star-ratings behind search results? In this post I am addressing the authorship …

The importance of a Google+ Marketing Strategy

Rand Fishkin from SEOmoz told us after the Google+ ‘Search Your World’ launch, that he was just going to wait and see how everything would work out before commenting. Yesterday he posted his comments in a new Whiteboard video. Very useful stuff and a must-see for all internet marketeers. Although the new update is forced upon us and most of the marketeers might not really agree on the role Google+ has is this story, Rand explains we will have to cope with it because it is probably here to stay. Have a look at what he has to …

Google will hunt down Content farms in 2011

Yesterday Matt Cutts announced Google’s Spam team will be focussing more on content farms. This approach is meant to clean up the SERP’s and provide a better search quality. But what is content farm and why is it poluting my SERP’s?

Content farms are websites with a large amount of writers who produce low-quality content. A content farm contains a enormous amount of articles with different topics. The content is written by human hands but most of the time the quality is very poor.

Wikipedia describes content farms as large organizations with thousands of …

How To 301 redirect a Trailing Slash in .htaccess

When optimizing your website for duplicatie content, a common issue is the trailing slash. The trailing slash is the backslash at the end of an URL, like www.ralphvanderpauw.com/blog/. This URL would link to the same page as www.ralphvanderpauw.com/blog, which would create a duplicate content situation (two pages with a different link but the same content). Because search engines divide link authority over both links, you will receive less value for the page.

For this reason we implement a 301 redirection to the page with the trailing slash. This can be done with a few lines of code …