Yesterday Matt Cutts announced Google’s Spam team will be focussing more on content farms. This approach is meant to clean up the SERP’s and provide a better search quality. But what is content farm and why is it poluting my SERP’s?
Content farms are websites with a large amount of writers who produce low-quality content. A content farm contains a enormous amount of articles with different topics. The content is written by human hands but most of the time the quality is very poor.
Wikipedia describes content farms as large organizations with thousands of writers on their payroll. They all produce numerous articles per day without being specialized in any of the topics. The quality of content is usually ‘good-enough’.
This is why Google will try to hunt down these websites. A content farm has a high pagerank having pages end up in the first ten results of your query. Their websites are Search Engine Optimized and each article is focussing on a specific topic, optimized for specific keywords. For this, their low-quality information can end up very high in your search queries.
Two major content farms are AOL and Yahoo. In May last year, Yahoo acquired a company called Associated Content to expand their low-cost content activities on the web. AOL is doing exactly the same with their Seed.com project. (source: SELand)