The importance of a Google+ Marketing Strategy

Rand Fishkin from SEOmoz told us after the Google+ ‘Search Your World’ launch, that he was just going to wait and see how everything would work out before commenting. Yesterday he posted his comments in a new Whiteboard video. Very useful stuff and a must-see for all internet marketeers. Although the new update is forced upon us and most of the marketeers might not really agree on the role Google+ has is this story, Rand explains we will have to cope with it because it is probably here to stay. Have a look at what he has to …

Path Is Growing Beyond It’s Early Adopters

At the end of November Path launched a new version of its application. It was an incredible revamp, making it one of the better UI’s to work with in a mobile application. Path, the social network for close friends and family, launched one year earlier in November 2010. Back then the application was simple but limited and served it’s basic purpose as a small Social Network. Backed by a large amount of investors such as Rose, Kutcher, Parker and Vaynerchuck it did not immediately live up to my expectations. But my disappointment made way for excitement once I updated to the new 2.0. …

My Recap on LeWeb ’11, What You and Me Missed Out on.

This year’s Le Web was a real treat for mobile and social enthusiasts. While last year’s theme was ‘Platforms’, which obviously can be interpreted in various ways, this year was all bout Social, Local and Mobile (SoLoMo). The conference had some great speakers. A lot of companies announced new innovations during the event, which shows LeWeb is gaining more and more ground in technology conferences. Accompanied by a cup of tea I watched several sessions by livestream. I’ve posted my …

Google+ Circles: How Facebook has had them for years now

With the launch of Google+ people, especially the Tech heads among us, started speculating if the network has any potential to kick Facebook of its social throne. Trying to identify the network’s Unique Selling Points (USP’s) I hear a lot of people mentioning Google+ Circles, specifically the ability to share different content with different groups.

First off, let me correct that thought by telling you Facebook has had ‘circles’ for a really long time. Facebook supports the …

The Social Media Ranking Factors 2011

The popularity of Social Media Marketing has increased tremendously. It has become a vital element in Online Marketing. Unfortunately companies are often left with no indication where to start and how to improve their social strategy. Trying to narrow the gap between online marketeers and corporations I’ve asked several Social Experts to what they find important and to rate each element accordingly. Together with the feedback I’ve turned the information into The Social Ranking Factors. It’s a top 20 ranking of the most essential elements in a Social Media campaign.

In …

Klout’s new Chrome extension a threat to Twitter?

Last week Klout presented their new Chrome Externsion on the Klout blog. Reading @jowyang’s tweet, he rightfully pointed out the extension could be a very controversial addon. The extensions adds the Klout ranking of a person’s account (based on followers, following and influence) next to the person’s name in the Twitter …