Last week Klout presented their new Chrome Externsion on the Klout blog. Reading @jowyang’s tweet, he rightfully pointed out the extension could be a very controversial addon. The extensions adds the Klout ranking of a person’s account (based on followers, following and influence) next to the person’s name in the Twitter timeline.
Adding rank to a persons account might influence the way users read their timeline, focussing more on the tweets from high ranked accounts. Unfortunately this way of prioritizing tweets is not new and has been intergrated in several social monitoring tools. Community managers are already able to prioritize tweets by the extent to which an account is influencial. This does not mean these CM’s pay more attention to the most influencial accounts. It really depends on the way they use their tools and interpret their metrics.
I personaly see no direct threat (yet), but this really depends on Klout’s future strategy and the user’s interpretation of any form of ranking. I admit running the extension for my own timeline, but so far it has not influenced the way I scan through the tweets.
If you want to try the addon yourself, you can find it here in the Chrome Webstore.