At the end of November Path launched a new version of its application. It was an incredible revamp, making it one of the better UI’s to work with in a mobile application. Path, the social network for close friends and family, launched one year earlier in November 2010. Back then the application was simple but limited and served it’s basic purpose as a small Social Network. Backed by a large amount of investors such as Rose, Kutcher, Parker and Vaynerchuck it did not immediately live up to my expectations. But my disappointment made way for excitement once I updated to the new 2.0. It’s fast, effective and incredibly well designed. The application has gone beyond early adopters and, has a large buzz and is attracting more and more people.
I’m amused by the fact that most people define the new 2.0 update as a ‘relaunch’. It indicates both the popularity of the previous version as well as the large amount of changes and tweaks the app has had. Some examples are:
It is hard competing with the larger social networks such as Facebook (timeline), but I believe the time and effort that Path has put in the quality aspect, might actually pay off. I for one care a great deal about the application and design quality. The user experience on Facebook is just horrible. One of the ex-engineers called it the buggiest software he uses on a regular bases.
And already I see more interactions in my ‘Path’ versus the first few weeks of Google+. The network activity is increasing, as is the amount of users. Because the app can easily connect with existing social accounts, it is easy to export a message to other timelines and quickly add new friends. Already there are tech savvy’s like @loic, often using it as a personal Twitter account.
Something I do hope to see in the near future is more web-based functionality, a different way of in-app notifications and extended privacy settings. But with large funding and increasing success, I’m sure we can expect more updates in the near future. So there you have it, quality before quantity – get your hands on Path, now!