Rand Fishkin from SEOmoz told us after the Google+ ‘Search Your World’ launch, that he was just going to wait and see how everything would work out before commenting. Yesterday he posted his comments in a new Whiteboard video. Very useful stuff and a must-see for all internet marketeers. Although the new update is forced upon us and most of the marketeers might not really agree on the role Google+ has is this story, Rand explains we will have to cope with it because it is probably here to stay. Have a look at what he has to say:

My opinion is that every marketer now needs to use Google+ plus.google.com/u/1/1112942013… Whiteboard+ video on the topic

— Rand Fishkin (@randfish) January 14, 2012

Google+ Search Strategy (Unfortunately I can’t embed the video)