Twitter search has been a leading search engine in getting realtime search results, but usually the results are poluted with retweets and other random tweets. When using Twitter’s advanced search engine you are able to exclude and include specific words and phrases, being able to search more precise for your information. Apart from defining specific phrases or keywords, you are also able to search by location, people and attitude.
For instance when you are looking for a job, you could search for looking+for, then specify possible keywords defining your branch and add the option to search within 100 miles of your location.
Although Twitter has made several deals with the popular search engines like Google and Bing, they do have a great opportunity to become a feared search-engine competitor by launching it separately and adapting this engine in a more user-friendly interface. We’ve seen Google focussing more and more on offering realtime as well as social results, this definitely defines the future of search engine marketing for 2011.
(Mashable has made a little tutorial on how to use the engine, which you’ll find below. )